Job opportunties
Senior Manager Brand Management IAM Europe
SENIOR MANAGER BRAND MANAGEMENT IAM EUROPE
Ref. BRAND/10/2024
Date of addition: 2024-10-30
YOUR RESPONSIBILITIES:
The Head of Branding for EU is a key strategic leadership role within the Eastern and Western European Automotive Aftermarket organization This role is responsible for shaping the growth strategies for the European Automotive Aftermarket brands of MANN-FILTER, FILTRON and WIX Filters. This individual would oversee the branding and communications team and focus on the accountability of the marketability of our regional brand properties.
- Develop brand positioning and growth strategies in Europe along with the Director Product Marketing and SVP of Global Brands and Customer Experience.
- Drive development of customer and consumer insights to build growth strategies and innovation pipeline.
- Develop and execute annual marketing plans and zero-based budgets based on established regional business objectives and manage that budget throughout the calendar year. Perform within budget while achieving key performance indicators.
- Drive marketing programs inseparably with product managers and category managers (business development/research professionals)
- Build a strong working relationship with field sales professionals, customer headquarter contacts, cross-functional contacts, distributors
- Drive profitable demand for brands and branded programs by evaluating market trends, our product portfolio and developing tools to educate the customer and sales team on trends that will affect current and future growth of sales and profitability.
- Maximize impact of brand advertising activities to include brand position, strategy, sponsorships, licensing agreements, contracts, mobile marketing, and hospitality assets.
- Drive program performance and creativity with external marketing partners – manage effectiveness and efficiency of these partners
YOUR PROFILE:
Experience:
- 10+ years’ experience in marketing and brand management, executing strategic marketing plans designed for business growth incl. experience in defining brand strategies with global brands
- Proven team leader.
- 5+ years’ experience in the automotive or automotive aftermarket business.
Education:
- Bachelor’s degree in Marketing, Business or other related field. MBA is a plus.
Required Skills:
- Brand strategic leadership with ability to resolve complex brand challenges into actionable, sustainable and prosperous programs.
- Excellent communication skills and relationship building skills, at all levels of the organization.
- Track record of developing, executing, and achieving tactical and strategic initiatives through active leadership that positively impact global business plans, operating profits, practices, policies, and procedures.
- Strong budget and project management skills, Analytical, strategic and structured approach
- English business fluent in written and spoken
- Working in highly matrixed organization and ability to inspire and lead cross-functional teams.
Preferred Skills and Experience:
- Experience working with advertising, media, and promotions agencies.
- Digital & social media marketing experience.
- Filtration experience, product knowledge and knowledge of customer business desired.
- Management experience.
- EU automotive industry familiarity
MANN+HUMMEL FT POLAND is a company producing high quality filters for automotive, machinery, heavy equipment and specialised equipment.
- We are one of the largest employers in the region.
- For 38 years we have consequently been creating convenient conditions for effective development
- We care for transparency and create a unique organisational climate
Send your CV
If you are interested in our job opening, please send us your details.
MANN+HUMMEL FT POLAND is a company producing high quality filters for automotive, machinery, heavy equipment and specialised equipment.
- We are one of the largest employers in the region.
- For 37 years we have consequently been creating convenient conditions for effective development
- We care for transparency and create a unique organisational climate
The benefits we provide:
We motivate
We offer attractive bonuses for good results. Each year our staff can also count on Christmas and corporate gifts.
We invest in development
Furthermore, we subsidise language courses and study at colleges. We facilitate participation in both national and international training courses and conferences, strengthening our internal development programmes.
We promote
We motivate with internal promotion. Approximately 50% of our staff of specialists and managers have been selected through internal recruitment. In addition, we have implemented an extensive development and promotion system in production departments and warehouses.
We take care of health
We subsidise medical-care packages which allow access to the services of many specialists, and the ability to carry out a series of health examinations. Each year, we organise preventive healthcare actions for all employees.
We secure the future
We offer insurance packages with very-favourable terms for employees and their families.
We support activity
We also support sporting events and encourage for training and matches in the rented sports hall.
We subsidise meals
In our cafeteria, you can buy tasty and varied lunches, as well as breakfasts, drinks, and desserts.
We integrate
We organize interfaculty and family competitions. We also support the local community, organize trips and Christmas meetings for our employees